That means a beautiful good morning to you from Hawaii! And this is how we say it… ah-low-ha kah-kah-he-AH-ka! Here on the Big Island of Hawaii, on the west side of the island which is called the Kona side, we still try to speak a little Hawaiian. It keeps the love of Aloha flowing, and even if you’re a visitor and don’t know what it means the first time you hear something, you listen for a little while, and the meaning comes through. And if it doesn’t, just ask me! I’m always happy to talk with people about Hawaii, any day, any way!
I just got off the highway coming in to work and I had the deep blue Pacific Ocean to my left, with some early morning surfers enjoying a 2 ft swell that gave them a pretty nice ride for their efforts, and just a few little clouds on the horizon that should burn off and give us a lovely day!
Monday! I can’t complain… the sun is coming out! After the overcast of the last couple of days… well, I don’t actually mind that for a while, but really, I need the sun to rejuvenate. Yesterday, a little bit of sun showed for a while, and I was out there following it, going I need you! I need you! I’d find a ray or two and sit down in it and read my book. It’s about bees. Really, it’s a novel about a mother and daughter, and my daughter gave it to me. She read it years ago, and put a little note in it that said ‘Mom, I really enjoyed this book, and I know you’ll enjoy it too. So stop what you’re doing, sit down and read it.’ So I came across it the other day, and saw the note, and I’m ‘Oh” … and this is like a year later… ‘I should read this’. So I started it over the weekend.
I try to put out fires. That’s what I do every day. I’ve never had customers who were really angry. Not here at Kona Mountain. I’ve had people who will call and try to explain something, like they thought a sign said one price, and they were charged another price. But it usually turns out to just be an error that maybe they didn’t read it right. I mean, you can have everything laid out so you think that everyone could understand easily, but it’s kind of amazing how people — all of us — tend to focus on one thing and just don’t read everything. So sometimes people feel upset and say ‘well, the sign said this’, but I go over and show them that if you read all of the sign, it actually says this, and they’re ‘oh, yeah, it does’, and everything’s fine. You know, I’ve done it myself in other stores. So I can’t get upset at them.
We’ve got customers who are heading to the airport to go home to the mainland, and they’re in a hurry, and then they call when they get home. And they’re pretty sweet about it, but they tell me how they think we’ve made a mistake, and I talk with them and tell them, and after a little while they understand that they just kind of misread something, and they’re okay about it, and we talk story for a while, and they get feeling better, and then maybe I’ll hear from them after a while and it’s ‘Hi Mary!’ and they feel like they’ve made a friend. Which they have. I like talking with people very much. It lets me share my Aloha, and I want to make the day brighter, for them, for me… just, brighter.
But we’ve been really blessed. Since we opened, I think there have been only two times when people called and they were pretty upset. But even then, I’ve been able to talk with them, and calm them down a little, and we get to really talking, and the problem doesn’t seem so big (because it really never is) and I help resolve it, and people feel better, and then I hear from them later, and I hear a friendly voice on it phone. It makes me feel very, very good that being as kind as I can be, and honest and real, and really try to show the love of aloha, helps them do the same and then everyone is just people. We can work out any differences and feel good about what we’ve done. That makes me really happy!
On the other hand, every day… and I mean every single day… we get people who call, or email, or stop in the store and talk with me, who say, ‘oh, you have such good coffee!’ Just before I started writing this, a couple came into the store and said, ‘we’re on the way to the airport to go home, and this is the last stop. Because I’ve tried all the Kona coffee since I’ve been here, and they’re all too light for me.’ And I said, ‘oh! So what is it about the dark roast you like? The full body? What else do you want?’ They said, ‘I want a smooth, dark roast coffee. And it seems impossible, because they all have an afterbite, and I just like smoothness.’ And I said, ‘well, have you tried a peaberry coffee’, which is known for less acidity in a dark roast. So we went over to the tasting area, and, to start them off, I gave them a sample of our regular Dark Roast. Not the peaberry yet, just our regular dark roast. And right off the bat he said, ‘now, okay. So maybe this should have been our first stop’. (Because, you know, we’re the first Kona coffee place coming in from the airport and the last going to the airport.) He said, ‘this is dark, and this is smooth. Give me a couple of pounds.’
I mean, just like that. And the way he made me feel, it was so great! He kept on about how they had visited every coffee place in Kona, and could not find a 100% Kona that was smooth but had a full body. But they both liked ours. Maybe they had an exact thing in mind about what made a perfect coffee, and ours was just it. Any maybe other people feel a different way. But it’s amazing. Yesterday I got an email from someone who had been a long time customer of another coffee company (he didn’t say who) and had somehow gotten some of our coffee, and wanted to join our Coffee Club. All he wanted to know is if his first order counted on our offer for a free pound every tenth order. And of course I told him yes, absolutely, it did. Every tenth order you get a bag on us. So enjoy, share. And so now he’s a Coffee Club member. I mean, it’s free, and you get free coffee, so why not!
Anyway, it’s like that every day here… in beautiful Hawaii. I love it!
But I should stop writing now and go do some work. So, have a great Aloha day!
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